Amazon Ads: Hidden Strategies for Marketplace Domination

Hey ,

Look, we are in a new era. 

Every month, several new brands flood the marketplace, increasing ad costs. Customers are becoming desensitized, which makes conversions harder.

The truth is that Amazon isn’t just a marketplace anymore; it’s a battlefield. And right now, the winning brands are playing by a different set of rules.

Let’s be real…

Treating Amazon Ads like Facebook in 2018 won't cut it anymore, there is more to it than just pumping more money into PPC campaigns and hoping for a lower ACoS.

But don't worry, I’ve worked with some of the best e-commerce minds over the last five years, and I can tell you exactly what your competitors haven’t figured out yet👇

🎯 THE AMAZON ADS PLAYBOOK: STOP THE BLEED, STACK THE PROFIT

1. Funnel External Traffic to Amazon (Amazon Loves This Trick)

Amazon rewards brands that bring in outside traffic—think Google, TikTok, and email. Less competition, lower CPCs, better rankings.

What to do:

• Run Google Ads with high-intent search terms (Amazon eats this up).

• Use TikTok creators to send hyped-up shoppers to your Storefront.

• Hit your email list—send traffic to Amazon, not just your DTC site.

❌ DON’T: Dump traffic on weak product pages. Fix your Storefront first.

2. Sponsored Brand Video Ads = Free Money

Static ads are boring and cost too much. Video ads get 40% higher conversion rates, but most brands are sleeping on them.

What to do:

• Make it fast and punchy—hook ‘em in 3 seconds.

• Show the product solving a problem, not just sitting on a table.

• Test different openings—scroll-stopping visuals win.

❌ DON’T: Run a dull, robotic demo. Make it feel real.

3. Retargeting That Actually Works (Amazon’s Best-Kept Secret)

Amazon finally lets you retarget past customers. It’s a cheat code that most brands still don’t use.

What to do:

• Retarget shoppers who bounced from your listing (free money).

• Segment past buyers and drop VIP-only discounts to boost LTV.

• Use Amazon’s Brand Tailored Audiences—don’t sleep on this.

❌ DON’T: Ignore this. Amazon is handing you free conversions.

Don't believe me? Read this case study on how this brand increased its sales by 350%.

Kazi, a small home goods brand, was getting smoked by high CPCs. Instead of panicking, they got smart. They tapped into Amazon Ads + external traffic strategies and flipped their worst-performing SKUs into money machines. The result?

• 350% increase in sales

• 18% drop in TACoS (aka, more profit, less ad waste)

• Top-ranking keywords without insane bids

No extra ad spend—just smarter execution.

CHECKLIST: STEAL THIS & EXECUTE NOW

✅ Traffic & Targeting:
☐ Set up Google Ads to send external traffic to Amazon
☐ Use TikTok influencers to drive hyped buyers to your Storefront
☐ Build Amazon Brand Tailored Audiences & create segmented retargeting campaigns

✅ Ad Types & Placement:
☐ Launch Sponsored Brand Video Ads (higher-converting, cheaper CPCs)
☐ Test Amazon Live Shopping (it’s early, but a game-changer)
☐ Use Amazon Posts—free traffic most brands ignore

✅ Conversion Optimization:
☐ Upgrade A+ Content—higher conversion rates = cheaper ads
☐ Implement customer reviews & UGC for instant trust
☐ Use countdown timers & limited-time deals to create FOMO

✅ Measurement & Scaling:
☐ Track TACoS (Total Advertising Cost of Sales)—not just ROAS
☐ A/B test different audience segments with Amazon DSP retargeting
☐ Review search term reports & tweak keyword bidding weekly
☐ Scale ad budget on high-margin, high-converting products only

📌 Need the full playbook?

I put together a detailed execution checklist your team can use today to dial in Amazon Ads without wasting a dime.

👉 Download the Ultimate Amazon Ads Execution Checklist

Amazon ads aren’t broken. 

Your strategy is. 

Fix it now and watch your revenue take off. 🚀

🚀 Stay Winning

You got this. Every week, I’ll break down what matters, what works, and what’s next. Hit reply if you have questions or want me to cover something specific next week.

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