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- The Hidden Cost of Ignoring Email Marketing in 2025
The Hidden Cost of Ignoring Email Marketing in 2025
John Timmerman
February 6th, 2025
Hey ,
Let’s talk real...
If you’re spending all your time tweaking ad budgets but ignoring email, you’re leaving six to seven figures on the table.
I’ve seen brands like Magic Spoon and Olipop turn email into a cash-printing machine. Meanwhile, most brands? They send one boring promo email a week and wonder why nobody buys.
This isn’t theory. This is THE playbook your team can steal today to turn email into your highest-ROI channel. No fluff, no BS—just results.
📌 Need a step-by-step guide?
I've created a free, detailed checklist covering every step your team needs to plan, execute, and optimize a high-performing e-mail campaign.
🎯 Playbook: Turn Emails Into a Money Machine
1. Welcome Flow: Hook ‘Em Like Magic Spoon
Magic Spoon’s First Email = Instant Hook
The moment you sign up, their email isn’t some boring “Thanks for subscribing.” It’s a full-on experience.
What they do right:
Bright, fun design that matches the brand
Clear first offer (discount or free shipping)
Conversational, playful tone—like a friend, not a sales bot
“Here’s why our cereal is 🔥” instead of “Hey, buy this.”
What you need to do:
Send within 10 minutes of sign-up.
Showcase your bestsellers or what makes you different.
Inject your brand personality—nobody wants to read a corporate email.
Make the CTA clear: buy, engage, or refer.
❌ DON’T: Write a long, boring email that looks like a robot wrote it.
2. Re-Engagement Flow: Wake Up Dead Subscribers
Your list isn’t dead. You just ghosted them.
Send a “We miss you” email with a juicy incentive.
Ask them what they want—give ‘em content, not just promos.
If they don’t engage after 3 emails, suppress them to improve deliverability.
Use AI-driven personalization to send dynamic content based on past behavior.
❌ DON’T: Keep hammering inactive subs forever. That’ll tank your sender reputation.
3. Abandoned Cart Flow: How Olipop Prints Money
Olipop Doesn’t Just Remind—They Convert
70%+ of carts get abandoned. Most brands send one lazy email. Olipop? They follow up like a pro.
How they do it:
Email #1 (30 mins later): “Oops, you forgot your soda!”—light, fun, no pressure.
Email #2 (24 hrs later): Social proof—“10,000+ people love this flavor.”
Email #3 (48 hrs later): Urgency—“Your cart’s about to expire. Don’t miss out.”
Bonus: SMS backup for an extra nudge.
What you need to do:
Send at least 3 reminders.
Test incentives (free shipping, 10% off) for high-AOV products.
Use dynamic images of the abandoned products.
Pair this with an SMS follow-up.
❌ DON’T: Rely on a single email and expect magic.
4. Post-Purchase Flow: Build Loyalty Like a Pro
A sale isn’t the end—it’s the beginning.
Immediately confirm their purchase with a branded, feel-good email.
48 hours later, send a “How to make the most of your product” email.
5-7 days later, hit ‘em with an exclusive offer or referral incentive.
Use UGC & community engagement to keep them invested in your brand.
Gymshark nails this by making customers feel part of the movement.
5. VIP Flow: Treat Your Best Customers Like Royalty
Your top 20% of customers drive 80% of revenue.
Segment your highest spenders & repeat buyers.
Give them early access to product drops & secret sales.
Surprise them with unexpected perks (free gifts, handwritten notes).
Use a private community (Slack, FB Group, VIP Club) to deepen engagement.
Olipop crushes this with flavor pre-releases & loyalty perks.
Execution Checklist: Steal This for Your Team
✅ Set up an automated Welcome Flow (3-5 emails).
✅ Build a multi-step Abandoned Cart Flow with SMS backup.
✅ Optimize Post-Purchase Flows to encourage loyalty.
✅ Segment and engage VIP customers differently.
✅ Launch a Re-Engagement Flow for cold subscribers.
✅ Test subject lines, CTAs & incentives regularly.
✅ Pair email with SMS for maximum impact.
✅ Track email revenue % of total revenue weekly.
✅ Audit deliverability—bad emails = lost $$$.
✅ ALWAYS provide value—don’t just spam promotions.
📌 Want a exact step-by-step guide?
I've created a free, detailed checklist covering every step your team needs to plan, execute, and optimize a high-performing e-mail campaign.
Email isn’t dead. Boring email is.
Fix your email flows and watch your revenue take off.
🚀 Stay Winning
You got this. Every week, I’ll break down what matters, what works, and what’s next. Hit reply if you have questions or want me to cover something specific next week.
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📲 Follow me on Twitter for daily insights: @johnnytimbo
💡 Want to work together? Let’s talk: Jtimmerman.com
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